The day that I realised that you sell "enjoyment " to your customers in the tourism industry that day I learnt a lot about the selling process.
What do you "sell" when you sell a lawnmower" - you sell a beautifull well groomed house because the the lawns are looking good and it compliment the house and the surroundings.
Try and figure what do you "sell" and in that way you can get your unique selling proposition right.
Try it and practise it everyday when you see products and their slogans.
Last thought - what do you sell when you sell fruit and vegatables? - Health? So how will your message look like?
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